Pamela has been working passionately for a sustainable planet for over 20 years. She has directed communications campaigns for nonprofits, government and businesses focused on increasing energy efficiency, clean energy and electric vehicle adoption on behalf of California agencies such as the Air Resources Board, Energy Commission and Public Utilities Commission. She was senior manager for Energy Upgrade California, which won the 2017 Energy Star Excellence in Promotion Award, managed marketing for the Clean Vehicle Rebate Project, developed its brand strategy, as well as that of the California Electric Vehicle Infrastructure Project. Pamela also managed the 2016 CoolCalifornia City Challenge, a 22 city competition that engaged over 3,000 households to reduce their carbon footprint. While at the California Public Utilities Commission, she focused on utility customer energy efficiency marketing and behavior change, helped create the Behavior Energy and Climate Change Conference and has frequently presented on behavior change approaches. Before getting ensconced in California energy issues, Pamela directed cutting edge campaigns to protect old growth forests and human rights from unsustainable timber practices for products ranging from musical instruments to tissue paper, and helped establish the Forest Stewardship Council. She has a master’s in public administration from New York University and bachelor’s in human ecology from the small, but mighty, College of the Atlantic.